Imogen Hargreaves, 26 - Yorkshire.

At 24, in 2023, I founded my self-care brand out of frustration—and finally, relief. Since my early teens, I battled persistent acne and flare-ups that nothing seemed to calm. I tried everything: high-end skincare, prescription treatments, endless product cycles. But all I got was irritated, confused skin and even more confusion about what actually worked.

After one particularly stubborn breakout, I decided to take matters into my own hands. I stripped everything back and created a routine that was simple, natural, affordable—and most importantly, non-irritating. Within just two weeks, my skin noticeably cleared. No burning, no guessing, no harsh ingredients. Just balance.

That turning point inspired me to start this brand. What began as a personal solution has become a mission: to offer genuinely gentle, effective skincare for others who are tired of the struggle. If you've ever felt overwhelmed, discouraged, or like nothing works for your skin—I see you. And this is for you.